Driving Global Success: A Q&A with Northline’s New IFM Sales Manager

We caught up with our newly appointed International Freight Management (IFM) Sales Manager, Joe Rizk to learn more about his journey, leadership style and what sets Northline’s international offering apart from the rest.

Can you tell us a bit about your journey at Northline and how it’s led to this new role?

Since starting with Northline in 2024, my journey has been nothing short of exciting. My initial role as a Business Development Manager in Sydney came with its fair share of challenges, but with persistence and teamwork, we were able to overcome them and grow the IFM division. I’m extremely grateful to Craige Whitton and Cameron Lucas for placing their trust in me and promoting me to IFM Sales Manager. I’m also lucky to have a fantastic Sales team around me who make my job just that bit easier.

How do you see your leadership shaping the international freight team and offering?

With over 27 years of experience in international freight forwarding, with 17 of those in Sales, I’ve had the privilege of learning from some exceptional Sales Managers in the industry. I understand that difficult decisions sometimes need to be made, but I also know how important it is to build strong relationships with your team. My goal is to lead by example, be approachable and always be there when my team needs support. At the same time, I’ll be challenging us to continue achieving our goals.

What do you think sets Northline’s international freight offering apart in the market?

A few key things really set Northline apart. First is our ability to offer a true one-stop-shop solution for our customers’ logistics needs. Second is our adaptability. Being able to work with customers to tailor solutions that best suit their business. Whether that’s a direct delivery from the wharf to a nominated warehouse or bringing freight back to a Northline depot for unpacking, warehousing or 3PL services, we’re flexible and solutions-focused.

How do you plan to strengthen relationships with existing customers and build new ones?

Customer retention is extremely important to us in the International team. Our Sales team focuses on building friendly, professional relationships, which helps us identify areas for improvement and provide better service. Our dedicated Customer Service team also plays a crucial role, offering personalised support that strengthens trust with our customers. As we grow, we’re always on the lookout for new opportunities and partnerships that align with our vision.

How would you describe the culture at Northline, and how has it supported your career growth?

The culture at Northline is fantastic. It’s great to be part of such a large company that remains family-owned. That sense of family really shines through, everyone feels included and supported. This environment has played a big role in helping me grow into the IFM Sales Manager role and I’m truly grateful for it.

What do you enjoy doing outside of work?

I’ve got a few hobbies that help me unwind. I’m a big Rugby League fan – Go the Mighty Newcastle Knights! – I also enjoy camping with friends, panning for gold and fishing (especially when it involves a few cold ones!).